BASE Design Studio crafts compelling, memorable logos and cohesive visual identities. Our process begins with a deep dive into your brand, including a detailed questionnaire, competitor analysis, and curated moodboards to inspire the design. We provide complete branding packages that cover everything from your final logo, color palette, and typography to templates for business cards, letterheads, email signatures, social media icons, and website mockups. We also help with pitch decks, brochures, signage, and conceptual photography, ensuring your brand looks consistent and professional across all platforms.
Our Branding and Logo Design Process
Step 1 – Logo Concept Exploration
We start by exploring ideas through sketches, moodboards, and curated inspiration. This phase helps define the visual direction and ensures your logo is unique and aligned with your brand’s personality.
Step 2 – Brand Guidelines
Next, we create a comprehensive, living document that outlines your brand’s fonts, color palettes, and patterns. This guide ensures consistency across every touchpoint and makes it easy to maintain your brand identity as it grows.
Step 3 – Visual Assets
Finally, we bring your brand to life by applying your logo and visual identity across key touchpoints, from business cards and email signatures to social media profiles, marketing materials, and more. This ensures a cohesive and professional presence everywhere your brand appears.
What We Do:
Business card template
Letterhead template
Email signature
Social media icons
Website landing page mockup
Pitch deck presentation template
Brochures (trifold design)
Signage and banners
Conceptual photography
